The message nobody saw
A parent whose child spiked a fever messages the clinic on WhatsApp. No reply until morning. By 10 PM they've booked the clinic that answered.
For clinics & hospitals in the UAE
Every missed message is a patient booking somewhere else.
Salma replies in seconds on WhatsApp, Instagram and Messenger, and books the appointment before they try another clinic — day and night, in their language.
- Works on your clinic's own WhatsApp number
- Speaks Arabic and English — Hindi and Russian too
- No new software for your staff — we set it up with you
Salma · answering right now
9:47 PM
WhatsAppSara · 9:47 PM
Hi, my daughter has had a fever since last night 😟
Hi! So sorry to hear that. How old is she, and how high is the fever?
She’s 3, around 38.9°C
Thank you. Our pediatrician can see her today at 5:30 or 7:15 PM — which suits you?
5:30 please
Done! Booked with our pediatrician at 5:30. Keep her hydrated 💙 see you soon
Booked — today, 5:30 PM · Pediatrics
InstagramMaryam · 9:47 PM
Hi! Do you see kids for dental check-ups?
We do — our pediatric dentist loves first visits 🦷
Can we come this week?
Of course! Thursday 4:00 or Saturday 11:00 AM — which works?
Saturday 11 🙏
Perfect — pediatric dentistry, Saturday 11:00 AM. See you then, Maryam!
Booked — Saturday, 11:00 AM · Dentistry
MessengerIvan · 9:47 PM
Hello, is the 12-month vaccination available?
Yes! We can schedule your little one’s 12-month vaccines 💉
Can we do tomorrow morning?
Of course — 9:00 or 10:30 AM tomorrow?
9:00 👍
Booked — vaccination at 9:00 AM tomorrow. Bring the vaccination card 💙
Booked — tomorrow, 9:00 AM · Vaccination
Three parents, three apps, the same minute — all booked. Tap the tabs to watch each conversation.
Official Meta WhatsApp Business API
UAE PDPL-aligned data handling
Per-clinic data isolation
العربية · English · हिन्दी · Русский
The 9:47 PM problem
Clinics don't lose patients at the front desk. They lose them after hours.
Every unanswered message is a patient who books with whoever replies first.
The morning pile-up
The front desk opens to a stack of unread messages and answers the same four questions — price, time, location, insurance — one by one, all day.
The quiet leak
A no-show nobody chased, a cancelled slot nobody re-filled, a follow-up nobody sent. Each one is paid staff time and an empty chair.
How it works
Answering patients, start to finish.
No apps to learn and no scripts to write. Salma works on the channels your patients already use.
A patient messages
On WhatsApp, Instagram or Messenger — any hour, in Arabic, English, Hindi or Russian. Salma replies in seconds.
Salma books the visit
She answers their questions, checks your live calendar, and books the right slot with the right department — no double-bookings.
Your team stays in control
The doctor gets a short summary before the visit, your staff sees every chat, and anything urgent is flagged to a person straight away.
Runs the business
Every Monday, a brief you'd expect from a COO.
Salma reads your bookings, no-shows and revenue, then writes you the moves — who to hire, which service to grow, which to close. Decisions, not dashboards.
Operations brief — week 27Little Stars Clinic · Monday 08:00
Grow pediatric dentistryDemand up 32% this quarter; a waitlist is forming on Saturdays.
Add a Saturday pediatricianSaturday mornings are the bottleneck — 4 in 10 requests can't find a slot.
Recall 240 children due for vaccinesOverdue by two months. Salma can nudge parents in four languages.
Drop the Sunday nutrition slotUtilisation under 20% for three straight months.
Illustrative sample. Salma writes yours from your clinic's own data — she never invents a number.
Under the hood
Healthcare-grade, by construction.
The engineering that makes Salma safe in front of patients.
Exactly-once booking
A built-in safeguard makes every booking run exactly once. A crash or a re-sent message can never double-book or double-send.
Red-flag triage first
A deterministic emergency screen runs before the model replies. Ambiguous cases escalate to humans with severity flags.
Patient memory
Structured key facts per patient, recalled across channels — the patient who messaged on WhatsApp and later writes on Instagram is recognised.
One inbox, every chat
WhatsApp, Instagram and Messenger — one patient, one unified conversation, one inbox for your staff.
Per-clinic isolation
Each clinic's credentials, conversations and data are strictly separated. No shared accounts, no global fallback.
Audit trail everywhere
Every action logged, credentials encrypted at rest, data exported or deleted on request.
Built for the UAE
Made for this market, not adapted to it.
Arabic and English side by side, patients from everywhere, WhatsApp as the front door — what Salma was built around.
Arabic first — then three more
Full right-to-left Arabic, plus English, Hindi and Russian, auto-detected per message — matching who actually walks into UAE clinics.
UAE PDPL-aligned
Data handling designed around Federal Decree-Law 45/2021 — purpose-bound processing, clinic-controlled data, deletion honoured on request.
WhatsApp, done officially
Built on Meta's WhatsApp Business Platform with Embedded Signup — your own number and account, connected in minutes, tokens never exposed.
Quiet-hours aware
Reminders and recalls respect evenings, weekends and local rhythms — proactive without ever feeling like spam.
One clinic or a hundred
Multi-tenant from day one — groups and chains run every branch under one roof, with each clinic's data strictly isolated.
Onboarding with humans
We set up your first clinic with you — from connecting your number to the first booked patient, in days, not months.
Why Salma?
The name comes from the Arabic root salima — to be safe and sound. That's the promise we build to: your patients, your calendar and your data, in safe hands.
FAQ
Everything clinics ask about Salma.
What is Salma?+
Salma is an AI healthcare operation manager — it runs a clinic end to end. It answers patients, triages symptoms and books appointments 24/7; confirms with the doctor and summarises the case; and runs the business — telling you who to hire, who to let go, and which services to grow, close or extend.
Does Salma run the business, not just answer patients?+
Yes. Salma is an operation manager, not just a receptionist. It studies your booking, no-show and revenue data and recommends business moves: who to hire, who to release, which services to expand or sunset, and which campaigns and strategy to run.
How does Salma work with the doctor?+
Salma triages the patient, confirms the appointment with the right provider, and summarises the symptoms and schedule for the doctor — so the clinician walks in already briefed.
Which channels does Salma support?+
WhatsApp (through Meta's official Cloud API), Instagram DMs and Facebook Messenger. One patient conversation stays unified across all of them.
How does Salma avoid double-bookings?+
Every booking runs through a safeguard that lets it happen exactly once. A re-sent message, a crash, or two requests at the same time never create a second booking or a duplicate message.
Is Salma safe for medical symptoms?+
Salma runs a deterministic red-flag classifier and a focused triage step before the model replies. Ambiguous emergencies are escalated to staff with severity flags — Salma does not freewheel on potential emergencies.
Is Salma multi-tenant?+
Yes. Each clinic's credentials, conversations and data are strictly isolated per-tenant. There is no shared account or global fallback.
Does Salma remember patients?+
Yes. Salma stores structured key facts per patient and surfaces cross-channel recall — so a patient who messaged on WhatsApp and later writes on Instagram is recognised with their history intact.
Which languages does Salma speak?+
English, Arabic (full right-to-left), Hindi and Russian, auto-detected per message.
How do I connect my WhatsApp Business number?+
Through Meta's WhatsApp Embedded Signup inside the Salma dashboard: you authorise Salma to manage your own WhatsApp Business Account, pick your number, and Salma registers it and subscribes the webhook — your token never reaches the browser.
How do I get started?+
Book a demo — we onboard your first clinic with you: create your clinic, connect your channels, and Salma starts running.
Stop losing the 9:47 PM patient.
Book a demo — we'll connect your WhatsApp number, onboard your first clinic with you, and let Salma take the night shift.